Brand Equity
May 14, 2020
Technology brand, Acer India has announced its ‘Back to School’ campaign for 2020, primarily aimed at helping students and their parents to easily procure a new Acer laptop and to ensure that learning never stops.
In the newly launched scheme, Acer has partnered with EduThrill that uses gamification to deliver tests and assessment tools and unleashing more fun in learning and helps students score better marks compared to the traditional way of learning.
Chandrahas Panigrahi, chief marketing officer and consumer business head, Acer India, said, “In this unprecedented situation, there are multiple opportunities explored with the right technology, particularly helping the students expand their potential to grow and succeed. We believe technology is changing the way millennials learn. With class rooms moving to the living rooms the best investment any parent can make for their child is a laptop so their learning never stops. Our offers are designed in a way which will help buying, owning and enjoying the PC a great experience.”
